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In North Texas, a restaurant is built which is run by ghosts. Well, there is nothing to fear as you do not have to interact with them to satisfy your food cravings. Surprisingly, there is no need to talk to the waiters about food orders, nor does it have a dining hall. Hence we call this restaurant a “Ghost Kitchen”.
You can order food from 15 restaurants by clicking on a touch screen. A new ghost kitchen has opened on Ohio Drive, Plano. Another ghost kitchen Taco Bell is located in Dallas. With time, this industry is also getting popular.
To know more about Ghost Kitchens and its working, let’s get into the topic:
What is Ghost Kitchen?
Ghost Kitchens are a delivery-only restaurant business. It means they do not offer you dining and other facilities like parking areas, table services and waiters. However, these kitchens have a good cooking area and chefs to prepare the meal as ordered.
Cloud kitchen, shadow kitchen and virtual kitchen are its few other names.
How Does a Ghost Kitchen Work?
A ghost kitchen is different from ordinary restaurants. It is specially built to cook and pack food orders. Such kitchens collaborate with other online services, which brings them orders. These kitchens occupy small areas, reducing rent costs, utility bills and other service charges. Further, you do not need to hire a team of waiters; hence it minimizes the cost.
Some ghost kitchens collaborate with other cloud kitchens to get more order and exposure among the public. It increases their sales, builds their reputation, and helps the kitchen grow more.
Who Should Open Their Ghost Kitchen?
Ghost kitchen is still an untapped industry. If you plan to start your business, you can go with it. If you are a new chef jumping into the restaurant business, you should prefer to start with a small ghost kitchen. It is also a great choice for people who do not have many connections in society.
Why Are Ghost Kitchens Becoming Very Popular?
The concept of a ghost kitchen is just a few years old. It came before the Covid pandemic but remained unpopular. But, when the lockdown kept the people in their houses, restaurant services were discontinued, and they suffered considerable business losses.
It was the time when ghost kitchens got the attention. Restaurants, even with dining-in facilities, followed its mechanism of working at that time. Customers order their meals online and get them in their homes. Many people also started their cloud kitchens to make money.
What Are the Benefits of Ghost Kitchens?
Ghost kitchen is one of the most profitable and pocket-friendly businesses that you can plan to start. We will discuss each benefit briefly;
- It requires less capital than other food businesses: As we have discussed, you can save the expenses of a dining hall and serving staff. You can book a tiny space and kick-start your business.
- Delivery platforms bring more orders: You can collaborate with delivery services that are already popular in your area. It can get many customers through which you can generate increased profits.
- Investors are willing to invest: Investors only put money into the business, which can generate money for them. Ghost kitchens can make more profit and hence get more investments.
What Are the Drawbacks of a Ghost Kitchen?
Despite the massive list of benefits, ghost kitchens also have some drawbacks. The disadvantage that needs your attention is;
- Dependency on delivery systems: The expansion of the ghost kitchen depends upon the orders you get from third-party delivery systems. You have to share a defined percentage of your profit.
Want to de-clutter your kitchen? Here are some tips for doing so.
Ghost Kitchens are a relatively new business idea with many potentials to explore. I have summarized every piece of information related to it in this article. I hope it will help you.
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